In our continuing effort to bring you the sexiest of sexy, The Smoking Jacket has launched a new feature, The Week in Sexy Advertising. It’s written by Steve Hall who publishes Adrants, a site that writes about marketing, advertising and the use of sex as a selling point. We won’t discuss the business of advertising much because, well, that’s just boring. But we will bring you a weekly round up advertising’s best eye candy.
Vegetables Fellated in Faux Super Bowl Commercial Audition
In the weeks leading up to the Super Bowl, a handful of advertisers pull what’s known as the banned ad strategy. Here’s how it works. Without any intention of actually paying to run an ad in the Super Bowl, a company will submit an ad to the network for approval knowing full well it will be rejected because it’s too racy or crass. When that happens, they send out a press release to the news media that screams, “Our ad was banned from the Super Bowl!” Then all the media outlets write about it giving the company more publicity than they would have received if their ad actually ran.
Ashley Madison, a site that encourages people to have an affair, does this every year (see this year’s effort with adult film star, Savanna Samson) as does animal rights group PETA. Last year, PETA submitted this ad. For obvious reasons, the ad was not approved and did not air. This year, the cause group decided they wouldn’t even try to get their ad approved and simply released a casting session video with several hotties at a faux audition during which they were asked to pick a vegetable and show just how much they love it.
GoDaddy Teases With Slow Reveal of New GoDaddy Girl
GoDaddy, another company that’s full of Super Bowl advertising stunts has, for the past couple of weeks, teased their new GoDaddy Girl. First, they sent out a picture of just her legs . Then, a picture of her ass . Then a picture of her body with her head cut off. And, yesterday , they sent out a clip from the ad that air on the Super Bowl in which you can see all of her but you still can’t quite tell who she is.
While we don’t know who she is yet, she’s supposed to be a popular Hollywood celebrity. From what we can see, she’s definitely hot so we recommend you keep an eye out for her this Sunday. And, besides, race car hottie Danica Patrick and Biggest Loser babe Jillian Michaels will be in the ad as well.
Megan Fox Gets Topless to Sell Jeans
Emporio Armani is a fashion brand that makes Armani Jeans. They’ve hired Transformers hottie Megan Fox to, well, look hot for them in their ad campaign. She’s pranced around in her lingerie. She’s dressed in front of a hotel bellman. And how she’s taken her top off and is showing off her tattooed beauty clad only in a pair of Armani Jeans which look as though they were painted on her curvaceous ass.
Bar Rafaeli Hops in a Laundry Basket to Sell Lingerie
Israeli model and sometime actor Bar Refaeli will be featured in a new Spring/Summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand’s Autumn/ Winter 2010 campaign.
Images from the campaign show the curvaceous model sporting all manner of undergarments. She even hops into a laundry basket…with heels on no less. Now that’s the kind of laundry you might actually want to do.
Russian Stewardesses Wash Airplane While Wearing Bikinis
Here’s an oldie but goodie. And something you’ll never see from an American advertiser thanks to this country’s hyper political correctness and the oppresive power of certain cause groups. But in Russia, they see things differently. They appreciate beauty for beauty’s sake. Without fear of repercussion.
With that healthy mindset, Avianova Airlines, to illustrate just how clean their planes are, had a foursome of stewardesses strip down to their bikinis and give the fleet of planes a good, clean rub. Watch and weep. You won’t be seeing this at JFK. Or O’Hare. Or Logan. Or at any airport in this land of the free and the timid.