A New Focus

Ray-Ban Sunglasses

For the latest twist on its classic Wayfarer sunglasses, Ray-Ban went all trippy on us, creating a line of eye-popping shades as part of its Rare Prints series ($139, ray-ban.com). To properly advertise them, the company charged a collection of top designers with producing equally compelling promotional posters. The specs range from the psychedelic to the throwback Comics motif, making them less Risky Business and more geek chic.