Viral Outbreak: What’s In a Name?


Coming up with videos to post here on The Smoking Jacket can be a maddening task. It probably won’t surprise you to learn that there are far more videos uploaded to the Internet per day than we could ever hope to keep track of. Because of that, we sometimes have to make snap decisions about what videos to watch based on their titles.

And that, is how we found this video. The official title of this video is “AssOnSunset.” Intriguing, right? With a title like that, we were expecting video of some douchebag getting clocked in the face on Sunset Boulevard or something. But it’s not that at all. In fact, we weren’t sure what we were looking at when the video first started. It’s obviously footage of one of those flying video camera contraptions, but where is it going? What is it doing? And most importantly, why in the hell is this video called “AssOnSunset.”

And then, it all made sense. Sometimes you just have to watch long enough.