BALTIMORE RAPPER, Rye Rye, recently released the official video for “Boom Boom,” the energetic new single from her highly anticipated debut album, Go! Pop! Bang! (due May 15 on M.I.A.’s N.E.E.T./Interscope label). The colorful clip takes place in a surreal video game world and was directed by LEGS production studio, who have also worked on videos for Florence and the Machine, Goldfrapp, and Selena Gomez.
“Boom Boom” samples the Venga Boys’ 90s pop hit, and is currently climbing the Billboard Hot Dance Club charts. Check out Rye Rye performing the song last night on the NewNowNext Awards on LOGO, and be sure to keep an eye out for summer tour dates coming soon (past tour mates include LMFAO, Katy Perry, and M.I.A).
And here’s Rye Rye’s breakout hit, “Shake it to the Ground”, just for fun