Those clever folks who do the AXE campaigns are always having fun depicting the power of these sprays and soaps to unlock female desire and ensure sexual success for you, the male consumer. In these first two clips, in fact, AXE is almost too good, causing the athletic women to attack their fragrant but defenseless male prey with ferocity.

And then we have this third clip. It’s about how women notice hair, and men notice… other things.