The Six Sexiest Moments in Recent Advertising History


In our continuing effort to bring you the sexiest of sexy, The Smoking Jacket has launched a new feature, The Week in Sexy Advertising. It’s written by Steve Hall who publishes Adrants, a site that writes about marketing, advertising and the use of sex as a selling point.

We won’t discuss the business of advertising much because, well, that’s just boring. But we will bring you a weekly round up advertising’s best eye candy.

Jimmyjane Pulls Off a Perfectly Executed Vibrator Commercial

It’s not just the fact that every single woman in this video is holding a mechanized approximation of a schlong that earns this video our seal of approval, although every single thing we do at the office would be far more interesting if that happened for real. Instead, it’s the message being relayed here. And that message, simply, is that it’s okay to think about fuckin’. Like all the time.

Surely you can get on board with that.

JCPenney Uses Phoebe Cates to Lift Interest in Clothing

If you’ve ever seen the movie Fast Times at Ridgemont High, then you are undoubtedly familiar with the scene in which Phoebe Cates exits the swimming pool and removes the top half of her red bikini. Of course you also know the entire scene is a figment of Judge Reinhold’s imagination as he sits on the toilets and uses that very imagery to get himself off. JCPenney figured that scene of Pheobe Cates might, perhaps, be a good way to get people to actually pay attention to a commercial about their boring clothes. They were correct.

There’s Always A Reason to Watch A Lingerie Commercial

Who cares if you can’t understand what the announcer is saying in this Netherlands lingerie commercial? After all, the language of lingerie is universal. Words simply aren’t necessary when it comes to the appreciation of the female form. Especially when it’s as hot as the three women in this commercial.

Who Doesn’t Love a Cute Girl Dancing In Her Underwear?

The answer to that question, of course, is no one. Well, at least no one with a healthy dose of testosterone coursing through their body. In this ad, we have Skechers girl Eleanor Wells dancing around her apartment in a tight top and short shorts that are so short her ass cheeks hang out. We wonder what’s next; hotties dancing on the beach in their thongs so we can see without any doubt these Skechers ass toning sneakers can eradicate every last instance of cellulite and guarantee women Photoshop perfect legs and ass? Of course we don’t care one bit about those details. All we want is hot, cute girls like Eleanor to dance around their apartments in as many commercials as possible.

The Sexiest Description of Rugby You Will Ever See

Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that’s far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.

Lingerie-Clad Hotties Not Allowed to Sell Juice in Russia

You’ve gotta love the new-found freedom the Russians have expressed over the past few years and, especially, how its made its way into advertising. Of course, it was totally predictable. You see, the easiest way to make a splash with anything you do is to…wait for it…employ a scantily clad woman. And that’s exactly what the Russians have recently done in much of their advertising including in this ad for a fruit drink.