Happy Birthday to MAD Magazine’s Alfred
Posted 4/1/2012 at 9:00 am by TSJ Staff

DIDJA KNOW? April Fools is MAD Magazine’s famous ginner’s b-day. Shucks! Here’s some fact for y’all on the old freckle face. Dude! You still look like a kid!
- MAD’s gap-toothed mascot made his first MAD cover for issue # 30 (1956).
- Over the years, Alfred has been depicted in a wide variety of roles, including Uncle Sam, George Washington, Barack Obama, Rosemary’s baby, Michael Jackson, Justin Bieber and Batman.
- Alfred’s signature slogan is: “What – me worry?
- Alfred has run for president every election since 1956 with the campaign motto, “You could do worse, and always have!”
- Alfred’s eyes are not aligned, but, like the Mona Lisa, they follow you everywhere.
- In 1983, a man wore an Alfred E. Neuman mask while attempting to hold up a gas station in Michigan. The attendant working at the station could not take the man seriously and the robber left the scene without any money.
- In MAD #322 (October, 1993), the magazine asked readers which real life celebrity Alfred E. Neuman most closely resembled – David Letterman, Ted Koppel or Prince Charles of England. While TV personality Letterman was leading the vote for the majority of the polling period, a last-minute influx of votes from Canadian readers crowned Prince Charles the victor of the competition. This was ironic considering that in 1958, MAD received a letter from Buckingham Palace (reprinted in MAD #48) to shoot down comparisons between Charles and Alfred. To this day, nobody knows if the note in fact came from Prince Charles himself.
- As MAD’s mascot, Alfred is often referred to by the Usual Gang of Idiots at MAD as the magazine’s “Playboy rabbit.” Hey, wait a sec…