We’ve been thoroughly tuned in to the Apes Will Rise campaign that launched recently to promote the upcoming Planet of the Apes prequel, Rise of the Planet of the Apes.
The thought behind the campaign is that, using found video, the creative team behind Rise of the Planet of the Apes will prove that apes aren’t just making advances on screen. It’s happening in real life too. Watch the videos of damn dirty apes doing everything from walking upright to playing a puzzle game that we wrote off as “pointless” when we discussed it last. More on that later, but first, check out the latest video in the Apes Are Getting Smarter campaign. It’s a good one.
Is that video the real deal or is a healthy amount of video editing trickery at work in the mix as well? Honestly, we don’t care. It’s a video of an ape shooting an assault weapon. Why question it? Especially when you could prepare for the day when apes armed with assault rifles eventually overrun the streets (hope they’re good shots, we got guns too!).
How can you prepare? For starters, you can download that previously mentioned game that we dismissed as pointless. It’s available as part of the Apes Will Rise app, which can be downloaded via iTunes by clicking right here.
Alternately, you could just download it on your phone. You know the drill. Search for “apes.” It’s the first result that comes up in auto search. Not only does it give you easy access to movie trailers, tickets and information about Rise of the Planet of the Apes, but it also includes a puzzle game of productivity destroying proportions.
The concept is simple. A series of numbers, starting with 1 and 2, appear on the screen briefly and then turn to white squares. You have to tap each white square in the proper numeric order. Seems simple enough, until you try it.
On the “Easy” level, we made it to 6. On the “Ape” level, we were closer to 4. What were the actual ape scores? We’re not sure, but if this video is to be believed, we don’t want to know.
Why not? Because it means that, in this particular battle, the apes have actually won.
Thanks to 20th Century Fox for the lead image in this article.