Let’s get the obvious out of the way, this video is part of a viral marketing campaign for the new Planet of the Apes prequel, Rise of the Planet of the Apes.
That’s no revelation, really. The important thing here is the content of the video. The whole point of the Apes Will Rise campaign has been to provide us all with video evidence of how apes are getting smarter. Will they evolve to the point that they take over the world? That’s what the Planet of the Apes franchise implies.
We’re still less convinced. In this video, a chimp plays some sort of memorization game against human competition and completely dominates. That’s great, but call us when chimps learn to shoot weapons and fly planes. Until then, we think we can take them.
Check out Rise of the Planet of the Apes in theaters August 5, 2011 and click here to see the full trailer